The property
What you hand the OTAs — every year
$517K
What we'd move
Set these as low as you likeYour dollars, billed at cost — we never take a commission. Moving this also moves the occupancy and ADR lift it can realistically buy.
Your investment
Retainer
$6.5K /mo
Set by the size of your property. Our range is $6.5K to $8.5K, and it never changes with what you spend on media.
Media budget
$18K /mo
5.0% of your gross revenue, billed at cost.
Total investment
$305K /yr
Year one — retainer + media for 12 months, plus a one-time $10K onboarding.
Your annual fee is about 7.8 weeks of what you currently hand the OTAs.
Where the gain comes from
Commission saved
$59K
Profit on new rooms
$180K
Profit from higher ADR
$228K
Your gross gain for the year. Subtract your total investment above to reach the net below.
Net gain, year one
$161K
1.53× back on every dollar in
The only number that matters
You break even on occupancy alone at 67.1% — a lift of 5.1 points. Every commission dollar saved and every dollar of ADR is on top of that.